Connect to Work: Top tips

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Local government is being grant funded to develop Connect to Work (CtW), a voluntary Supported Employment ‘place, train and maintain’ service to help disabled people, people with health conditions and those with complex barriers, find and stay in work. This series of top tips aims to give local government officers and elected members a good understanding of the benefits of CtW, how to make good use of it, and how it can be aligned to other council and external work.

Introduction

Local government is being grant funded by the Department for Work and Pensions (DWP) to plan and deliver Connect to Work (CtW). It is a voluntary Supported Employment ‘place, train and maintain’ programme to help disabled people, people with health conditions and those with complex barriers, find and stay in work.  

We know that the local government sector - councils and strategic authorities - has lots of experience helping people into work either through delivering discretionary or devolved employment and skills services. Some also have direct experience of Supported Employment, but for others, this will be new territory. 

The LGA commissioned Learning and Work Institute (L&W) to produce a series of top tips to support local government to develop a high quality CtW service to help people into work. The aim is that these top tips will give officers and elected members alike a good understanding of the benefits of CtW, how to make good use of it, and how it can be aligned to other council and external work.

The top tip themes are 

  • Identifying and engaging participants;
  • Strategic Integration and joining up services;
  • Employer engagement;
  • Engagement with wider partners; and
  • Skills and experience of staff. 

The top tips do not seek to replicate Government guidance, which should be read separately.  

Background 

Economic inactivity has risen up the national agenda in recent years. In the UK, there are 1.9 million people who would like to work but are not participating in the labour market – often due to health issues or disability. Successive Governments have therefore looked to put in place provision to help more people into work.  

Connect to Work is the largest of such programmes. At its peak, it is expected to support around 100,000 people a year. While it is the largest, there are a range of other interventions, so it is vital it complements other provision including WorkWell, Individual Placement and Support programmes for people with severe mental illness and for drug and alcohol dependency, as well as other locally led programmes.  

LGA reports evidenced local government's vital role in addressing economic activity, and we also published data on the factors driving economic inactivity across different areas in England. 

More about Connect to Work 

 

Development of the top tips  

In January 2025, L&W reviewed a range of evidence and evaluations of Supported Employment programmes in the UK to identify key themes critical to developing Supported Employment programmes. It consulted on the findings with representatives from councils and mayoral authorities across England during a roundtable held in February 2025 which informed the development of the top tips.

The top tips include a range of best practice examples to support aspects of the CtW programme considered effective by the sector or have been thoroughly tested. It is worth noting that not all the example programmes included are Supported Employment programmes, but the elements of the programmes highlighted are compatible with this model. 

The top tips are meant to be indicative rather than prescriptive. A list of questions has been included at the end of each top tips document to guide your reflections and considerations.

Identifying and engaging with participants

Connect to Work (CtW) provides employment support to disabled people, people with health conditions, and those with more complex barriers to work. People in work at risk of falling out of work can also benefit from the programme. Self-employed people are eligible and they can be supported to remain in work or to develop their business through business development and market research.   

Delivery areas need to work across a range of services provided by local government and other local partners to identify and engage people with complex needs. Better understanding residents’ needs can also provide insights that can be shared with other local services to improve the provision. 

The lessons below are drawn from programmes which adhere to Supported Employment models, including the Working Well: Individual and Placement Support (IPS) in Primary Care programme in Greater Manchester, Review of Supported Employment delivery within Scotland, the evaluation of the Fair Start Scotland (IPS), and the Health-led Trials in Sheffield and the West Midlands.

We have also included examples that are not Supported Employment programmes but have key lessons that can be applied to CtW and are compatible with the Supported Employment model. This includes learning from the JobsPlus model to engage residents in social housing, and the Solent Jobs Programme which has interesting learning on developing engaging marketing materials to promote self-referrals.

 

Key considerations 

 

Example of what is working well

Facilitating referrals from primary care services 

In November 2024, North Central London established a mechanism that allows professionals working in primary care to refer potential participants with work and health-related issues directly through their IT system. Referred participants are then allocated to a programme to be supported into work, such as WorkWell, Individual Placement and Support or skills and training services. To introduce this system, a data sharing agreement was needed between the NHS and North Central London, and NHS.NET accounts had to be set up to receive referrals.

Building relationships with referral organisations


The Solent Jobs Programme aimed to provide employment related support to at least 1,200 long-term workless adults with disabilities and health conditions. While this programme is not a Supported Employment programme, lessons can be learned on best practices to generate referrals. Getting referrals was a slow process, as it required explaining the programme to organisations that could refer and building a momentum, a significant proportion of referrals also came from Jobcentre Plus (94%) despite efforts to generate further referrals from other partners. Note that for CtW, Jobcentre Plus is not a referral partner, though they will signpost potential participants to CtW.


Strategies that worked well for the Solent Jobs Programme included:

  • Co-location of Solent Jobs staff in a GP surgery and pain clinic in Southampton was another example of good practice to integrate the programme into local health services. Having a presence in these organisations also meant that staff could ask questions about the programme and address any concerns, and referrals could include a warm handover.
  • Having a staff presence in Jobcentre Plus offices, so that potential participants could talk directly to a programme staff member.
    Taking time to build relationships with referring organisations to get buy-in from managers and frontline staff. Liaising with senior staff to ensure that information gets cascaded and providing adequate briefing for frontline staff on eligibility, how to refer, the unique elements of the programme and the benefits to participants are helpful strategies.
  • Building partnerships with wider partners who may work with and be trusted by the target groups. This provided contacts with potential participants who were not in contact with Jobcentre Plus, some of whom had had negative experiences of work programmes before and needed reassurance.
  • Using success stories and positive testimonies so that potential participants could see how 'people like them' had benefitted from the programme.
  • Advertising widely, using the local authority networks and venues to display information, using social media and establishing programme ambassadors to talk to people.

Strategic Integration and joining up services

Joining up services can help improve health and employment outcomes of residents. It can provide holistic support to Connect to Work (CtW) participants, improve employer engagement, and boost numbers. Similarly, CtW can support other services’ primary aims by boosting the number of residents in good and sustainable employment. For example, as residents move to sustainable employment, the pressure on housing services could reduce.  

Once services have been identified and engaged (see the Top Tips: Engagement with wider partners for more information), Accountable Bodies can work towards further alignment and, in some cases, integration of some of these services. Joining up health and employment services is central for the delivery of the programme and is one of the core principles of Individual Placement and Support (IPS) model. CtW represents an opportunity to strengthen integration and alignment of health and employment support services in the area, as well as increasing the connections within  council services, including adult and community learning, adult social care, public health, housing, education and skills and economic development.  

This document focusses on ways to join up services within the council and beyond, and factors to consider for facilitating further alignment and integration.   

Lessons learned are drawn from evaluations of a range of Supported Employment, including Health-led Trials and Working Well: Individual and Placement Support in Primary Care


We have also included examples that are not Supported Employment programmes but have key lessons that can be applied to CtW and are compatible with the Supported Employment model. As well as  the evidence on how to improve joint working, including a report by the Institute of Employment Studies on Improving Health & Employment Outcomes through Joint Working and L&W’s Evidence review: Employment support for people with disabilities and health conditionsthe evaluation of Working Well, and the evaluation of the Solent Jobs Programme

Integration and alignment between services is required at strategic and operational levels: 

  • Strategic integration involves senior staff and decision makers in local government and supporting organisations working together.
  • Operational integration involves coordination amongst front-line staff, with Employment Specialists working with delivery staff across a range of services.

   

Integration at a strategic level


The Liverpool City Region employment programme for healthier lives aims to embed health and wellbeing within economic policy. As such this programme is not aimed to support disabled people and people with health conditions into work, but it aims to incorporate health and wellbeing within all the Liverpool City Region strategies. While the project is still ongoing, the framing of the programme can inform and highlight how local economic development and health strategies can be linked to meet the needs of all residents.


This programme is funded by the Health Foundation and the Liverpool City Region, aims to inform what changes could be made to further integrate the health and wellbeing strategy with economic development strategy across the city region. This approach will provide the opportunity for residents, employers, and other key stakeholders to directly contribute to and influence the work undertaken by the programme, as it seeks to better understand the impact particular health conditions can have on the employment prospects of the people in the city region. It will also help to identify simple, inexpensive and practical steps that can be taken by the resident and the employer to overcome these challenges. An output of the programme will be a 'Economy and Health integration toolkit which will be a blueprint that other regions can also follow.

Key considerations 

 

Examples of what is working well

Some local government's have introduced ‘Integration Hubs’ to bring together services. Using existing shared health services hubs, such as Living Well Hubs, has been effective in Greater Manchester (as part of the Working Well: Individual Placement and Support in Primary Care programme) to facilitate the co-location of health and employment support professionals has been facilitated. Others local government's have introduced hubs specifically dedicated to creating one stop shop for residents, which can be explored as places to locate supported employment professionals. For example:

  • Local London is a partnership of nine London Boroughs in the North East and South East of the capital. Their Integration Hub team bring together employment services, employers and residents looking for work, apprentice/traineeships or training opportunities. The Hub aims to ensure people across the sub-region can access employment and learning options.
  • Working Well North Tyneside have set up their Working Well Employability Hub which is a one stop shop to make it easier for people to access employment, health and skills support. The service is delivered by North Tyneside Council in partnership with the NHS, Department for Work and Pensions, the community and voluntary sector and local employers.
  • The Gorton Hub in Manchester opened in 2022 as a one-stop shop for the residents of Gorton and its surrounding neighbourhoods. This new community hub aims to improve public service delivery through co-location and integration in a purpose-built facility. It brings together a range of different services all in the same venue allowing people to access the various support networks much more easily. It includes services from the library, adult education service, a housing association and the integrated community health and social care team. It also includes Jobcentre Plus, a pharmacy and will eventually have a café.

Employer Engagement

The supported employment ‘place, train and maintain’ model relies on effective engagement with employers to help people into the right job, and help them to stay in work. It is a fundamental element of Supported Employment models.  

As part of Connect to Work (CtW), Employment Specialists will engage with employers to identify job opportunities that are a good match between the needs and aspirations of programme participants and employers. They will also engage with employers to support programme participants to stay in work. 

Effective engagement can lead to:  

  • employers having higher awareness of the programme and more confidence to employ programme participants  

  • better knowledge of the local labour market and employers’ needs to facilitate the process of matching programme participants with vacancies.  

     

    Lessons Learned  

The lessons below are drawn from evaluations of Supported Employment programmes to understand how employer engagement has been effectively introduced, including IPS GrowHealth-Led Trials, and supported internship programmes

Similar programmes have shown that

  • Identifying and building relationships with main employers is key to finding the right jobs for participants and match to employer needs.  
  • Delivery areas and/or commissioning organisations need to effectively promote CtW, including how it fits within other employment and skills programmes offered in the area, and how Employment Specialists can be supported to lead effective employer engagement.

 

 

Key considerations 

 

Example of what is working well 

Sharing information with employers

What works well will vary according to what type of employers you want to engage with, and what aspect of employer engagement you want to focus on. Some local authorities and mayoral authorities have set up forums to share information with employers about the different supports they offer in their area. 

Salford City Council has established a Supported Employment Employer Forum to bring together local employers and partners and raise awareness of supported employment opportunities for young people and adults with learning difficulties and/or autism. By bringing employers together they were able to raise awareness of the training and support available to employers, increased the number of employment opportunities available, shared good practice in relation to recruitment and supported the retaining of young people and adults with learning difficulties and/or autism in paid employment. The forum meets online every quarter, and employers can sign up to receive regular updates. 

Engagement with wider partners

Wider partners (or ‘supporting organisations’, as referred to in the Grant Guidance) can help generate interest in Connect to Work (CtW) among residents and employers. This can help boost the referrals numbers, improve employer engagement, and ensure CtW staff are aware of other support offered locally. Engagement could lead to further integration of services (see the Top Tips: Strategic Integration and joining up services for more information). Strengthening the connection with supporting organisations can also be beneficial for other programmes delivered in an area, by improving joint working.  

This document focusses on ways to identify and engage partners and factors to consider when communicating with partners about the programme.  

Wider partners may include: housing associations, Voluntary and Community sector, faith groups, groups focussing on specific barrier conditions and disadvantages, Work Coaches and mentors within prisons, rehabilitation centres, domestic abuse refuges, primary care, community care and other care settings, Jobcentre Plus, and the Integrated Care Board. 

Lessons learned 

We have drawn lessons from the evaluations of the Working Well: Individual and Placement Support in Primary Care as an example of Supported Employment programmes which can source referrals from a range of routes.

We have also included examples that are not Supported Employment programmes but have key lessons that can be applied to CtW and are compatible with the Supported Employment model. This includes Learning and Work Institute’s evidence review on ‘Employment support for people with disabilities and health conditions’ and ‘Supporting workers’ health and access to better work’, the Central London Forward Integration HubWork Local: our employment and skills offer to a new Government to boost inclusive growth and the Solent Jobs Programme.

For engagement with partners to be successful, delivery areas need to:  

  • identify partners that could be relevant to engage with  
  • form strong partnerships with the supporting organisations 
  • engage with them on an ongoing basis.   

 

 

 Key considerations 

 

Example of what is working well 

Get Rochdale Working and Tameside Council: Individual Placement Support in Primary Care


In Rochdale, the programme Working Well: Individual and Placement Support in Primary Care (WWIPSPC) is primarily taking referrals via Get Rochdale Working. This provides a single access point where partners and residents can refer to. A triage service has also been introduced to refer people to the relevant provision of support. Setting up a single access point and triage services has many benefits for generating referrals, including:

  •  Simplification of the process for referral partners
  • Establishing a brand that can have greater longevity than the provision sitting behind it
  • Reducing programme staff time needed for generating referrals
  • Sharing and co-ordinating approach to marketing between different provision.
     

However, it is worth noting that this approach also adds another layer of processes and it may have some implications as Employment Specialists lack the direct link with participant's other support. One way to mitigate this potential disadvantage is to enable Employment Specialists to approach other referral partners directly, which is something Tameside Council introduced to deliver the WorkWell Vanguard which acts as a single point of access, often referring directly to WWIPSPC as well as other locally based provisions such as in work progression.

Skills and experience of staff

Connect to Work (CtW) is delivered by Employment Specialists who provide: 

  • wrap-around support to participants 
  • engagement with employers and wider partners 
  • in-work support.  

Other staff can also be recruited to support with aspects of the programme, such as stakeholder engagement, programme management, and service alignment and integration. While Employment Specialists primarily work on CtW, associated staff can work across other employment programmes to increase alignment and integration longer term.

Some delivery areas commission the delivery from providers, so won’t directly employ staff, while others deliver the programme in-house. In either case, consideration should be given to the range of skills and experience staff working on CtW need to inform either the recruitment or commissioning.  

Lessons learned 

The lessons below are drawn from the evaluations of a range of Supported Employment programmes, including : IPS Grow and Health-Led Trials. We have also used the Competencies framework and curriculum developed by UCL and IPS Grow about Individual and Placement Support Employment Specialists and the occupational standard developed by the British Association for Supported Employment (BASE) to describe the skills and knowledge needed in the supported employment sector.

Careful considerations should be given to:  

  • the skills and attributes that allows the staff working on CtW to best support people with complex needs to find and stay in employment.  
  • the working conditions to enable delivery of high-quality employment support and appropriate engagement and support of employers.  

 

 

Key considerations 

 

Example of what is working well 

Recruitment of people with lived experiences


The Greater Manchester Work and Health Programme & Job Entry: Targeted Support (JETS) is an employment support programme providing a wide package of support for people with disabilities to find permanent work. The programme uses staff from backgrounds other than employability support, many of them unemployed due to the pandemic and therefore having had a similar experience to the early JETS cohorts. These staff were considered to have brought different knowledge, skillsets and contacts, fresh perspectives and enthusiasm, and been relatable for clients. Despite the creativity in recruitment persistent challenges to recruitment were attributed to a competitive labour market with well-paid jobs available to potential candidates. 

A success of the programme was the ability of staff to re-engage participants who had been previously dis-engaged. Underpinning factors were continuous professional development opportunities for staff in subjects, such as working with specific cohorts, for example people who are neurodivergent and people over 50, supporting people to overcome barriers to employment, such as childcare and money management, and developing staff skills in supporting participants with action planning and career progression.