Appendix one: Example ‘Our Language – Adult Social Care’ Leicester City

Words can welcome people in or act as a barrier to keep them out.

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Our language: adult social care

It may seem like there is no difference between saying something like service user and person who draws on support, but it is a question of identity and how words define us. To say someone is a service user makes that their identity. It’s what defines them. They are that thing. To say someone draws on support identifies them first as a person, who happens to draw on support as a wider part of their life. They draw on (or do) something, rather than they are that something. It’s not a label in the same way that service user is. No one wants to be known as a user.

This doesn’t just apply to the term service user. Other examples might be dementia sufferer, mental health, carer, learning disabled, etc. To say, “I am a dementia sufferer’ or “I am learning disabled” feels very different from “I have dementia” or “I have a learning disability.” In the first example, I am defining myself as my condition or diagnosis, in the second, I am saying I am a person and I have this condition or diagnosis. Some people don’t always identify with certain words, for example carer. Stating that people are suffering is very individual - it's their choice and not for us to assume, and can it offend.

The difference might seem small, but it is these small differences that can make a big difference to someone’s perception, experience, trust, and relationship with us.

Whilst it’s true that some people don’t mind being referred to in certain ways, this could be that they are used to being referred to like that. Used to feeling labelled. When an alternative which feels more personalised, or human, is presented they might feel differently. Institutions and organisations shape and set culture, and we can all become conditioned by this.

The language we use is equally important when working alongside our colleagues. Not everyone that works in social care has direct contact with people that draw on support. We might use language that is specific to our particular area of work, such as strategic commissioning or procurement. This type of language can be difficult to understand and can act as a barrier to effective communication when we don’t use it ourselves or come across it very often.

The important thing is to be aware of the impact of language and check people’s preferences (where possible). In other words, get to know the person you are talking to. See below for examples of how our language can support or hinder.

Words and phrases to avoid; and What you can say instead: