Member and officer peers play a crucial role in promoting the values of peer challenge and the positive impact peer challenge makes across local government.
Peer ambassador communications toolkit
Corporate peer challenge (CPC), as part of the wider sector support programme, continues to be one of the most valued improvement and assurance tools the Local Government Association (LGA) offers to local authorities. The fact that it is sector-led is what makes it unique, special, and exclusive, and what makes it stand out from anything else available to local authorities.
Who else understands the challenges and opportunities facing local authorities better than fellow local government leaders and councillors, chief executives, directors, monitoring officers and finance directors (section 151 officers)? Together, you give your time as peers to deliver CPCs and support improvement and assurance across the sector.
As a valued peer, you can play an important role in promoting the values of sector led-improvement and peer challenge. You can:
- demonstrate the positive impact peer challenge has for recipient local authorities
- show the impact being a valued LGA peer has on your personal development
- shout out about the benefits of taking learning from the local authority you have worked with into your own council.
About the peer ambassador campaign
This peer ambassador communications toolkit has been developed for you to use in your role as a peer and champion of sector-led improvement.
We strongly encourage you to share your experience of delivering peer challenge and other peer support across your networks, including social media networks. As a trusted advocate for sector-led improvement, you can elevate the positive impact that peer challenge makes across local government, highlighting how the process provides strong, robust, strategic and credible challenge and support to local authorities.
Campaign objectives
Peer ambassador campaign: Objectives
- Promote the values and approach to peer challenge.
- Demonstrate the positive impact that strengthened corporate peer challenge is making across local government.
- Raise awareness of peer challenge as a robust process which provides assurance to the local government sector.
- Promote the personal benefits of being a peer and the value peers bring to the peer challenge process.
- Demonstrate how the learning from undertaking a peer challenge benefits a peer’s own council.
- Encourage experienced councillors and senior local authority officers to consider becoming a peer.
Campaign key messages
How to support the campaign
LGA's corporate channels
- Follow the LGA on LinkedIn, X, Threads, Facebook and Bluesky.
- Like and share relevant corporate peer challenge posts from the LGA’s channels with your own social networks.
- Quote/ repost the LGA’s posts about peer challenge, adding comments with your own insight and experience.
How to support the campaign when delivering peer challenge
- The peer challenge manager will ask permission (from the recipient council) if they are happy for the peer team to take a photo and use this to highlight that they are undertaking a peer challenge.
- Write your own social posts and tag the LGA (using the @ symbol) using the account names above. For example, on X, tag the LGA by using @LGAcomms.
- Follow your LGA peer team on social media and tag them in your posts.
- Follow @LGAPeers on X and the relevant local authority on LinkedIn, X, Threads, Facebook and Bluesky and tag the local authority receiving the peer challenge in your social posts.
- With permission from the recipient council, include a photo or video with your post as this will increase how many people in your network see the post.
- Use the hashtag #LGAPeers in your posts. This will make it easy to search, like and share similar posts using the same hashtag.
- Sell your experience! We want our peers to be seen as local government experts, critical friends and champions of sector-led improvement and assurance.
- Keep posts high level, punchy and take care not to use any confidential information.
- Share the weblink relevant to the content you are sharing:
- Corporate peer challenge: www.local.gov.uk/cpc
- Become a peer: www.local.gov.uk/peer
- Take care: Do not post content that might seem to prejudice the outcome of the report and recommendations.